Verbatim, the phone answering service based in Newbury, has recently enjoyed a boost in business and a greater web presence thanks to an optimised website. Verbatim provides a quality telephone answering service to SMEs. Dedicated professional staff provide a telephone reception service, ensuring businesses do not miss calls from existing or potential clients.

Problem

Although successful, the company wanted to develop its Internet Marketing by fully optimising its website. Graham Hill, Verbatim’s co-founder and Joint Managing director, met Karen Chapple of IRUN Newbury through a local business networking group. Graham approached Karen in June 2008 to find out how she could help Verbatim develop its search engine rankings.

Solution

Karen worked closely with Graham and Gavin Peck, Verbatim’s other Managing Director, to conduct some thorough keyword research. Once the research was completed, Karen incorporated the keywords and phrases in the Verbatim website.

As Graham Hill notes, “In terms of Karen’s professionalism and dedicated approach, it couldn’t have been better”. Verbatim has used SEO specialists in the past who, as Graham stresses, “could not offer the full package, unlike IRUN”.

Karen put together a 13 week SEO (Search Engine Optimisation) programme, tailored to Verbatim’s needs. This involves updating the company’s homepage on a monthly basis, as well as formulating a deep-linking strategy. Generating incoming links to a website helps its performance with the search engines.

Result

Karen’s Search Engine Optimisation work has already had an effect on the company’s website. It now ranks highly with the search engines and Verbatim has seen an increase in enquiries. With Karen’s help, Verbatim is now exploring other internet marketing initiatives such as blogging and online PR.

Although Verbatim is only into week 9 of the 13 week plan, Graham Hill acknowledges the huge impact Karen’s involvement has already had on his business. He envisages his company will continue to work with IRUN Business Intelligence long after the 13 week programme has finished.

Having been impressed by Karen’s industrious approach, Graham unreservedly recommends IRUN to SMEs.